AHF Products
Back to Press Releases

AHF Products Wins Platinum ADEX Awards for Bruce, Hartco and Robbins Hardwood Flooring Products


May 28, 2020

AHF Products, a leader in hardwood flooring, has been honored with a total of four Platinum 2020 Awards for Design Excellence (ADEX), the largest and one of the most prestigious awards programs in the architecture and design industry.

"We are very proud to have been selected for multiple Platinum ADEX awards," said Wendy Booker, Vice President, Marketing & Product Development, AHF Products. "We are committed to pushing the boundaries of design to produce winning products that deliver best-in-class performance, quality and aesthetics. Our goal is to be the market leader in innovation and to continuously exceed customers' expectations."

Platinum is the highest level. The award-winning products are:

Bruce®, with two ADEX awards this year, has a proud legacy of Authentic American craftsmanship since 1884, and is one of the most recognizable and most respected names in hardwood.

  • Blacksmith's Forge offers five dramatic colors in American Yellow Birch. Its unique staining creates a reclaimed, worn look that is totally unique in the market. This innovative, yet ultimately classic floor dares to be different, with a novel, linear texturing process that brings real depth to the wood. The collection features an oiled, matte surface with the durable aluminum oxide finish for the ultimate in scratch resistance.
  • Hydropel™ Waterproof, 100% Hardwood Flooring from Bruce®, resists water for up to 36 hours, delivering protection against life's everyday spills. It is an engineered hardwood infused with proprietary technology to resist water for up to 36 hours so that it can be installed anywhere, in any room of the home. It is real hardwood from top to bottom – and that's what consumers truly want in their homes.

Hartco®: The TimberBrushed™ collection has been reimagined to offer an array of visuals and price points into distinct Silver, Gold and Platinum collections. The Silver level is offered at a strong price point, in a 1.2mm European white oak with an oiled finished look, UV Performance in a low-gloss, matte finish. TimberBrushed Gold offers the line's top selling seven colors, in wide and long boards, and eight brand new colors with reactive stains are being added for a striking, individualized style statement. At the premium level, TimberBrushed Platinum is a 3mm European white oak, featuring extra wide planks – 9/16" x 9" engineered – in 84" fixed random lengths, featuring unique reactive and fuming effects.

Robbins®: For individuals looking to inspire and be inspired, Robbins delivers the freedom to design living spaces with quality wood flooring options in a wide range of styles, colors and surface textures. The new waterproof wood product, HydroGuard™, is a real hardwood floor that delivers an innovative three-part system that protects against water damage. The tight locking system includes a proprietary coating on plank edges that seals out water, and a hyper-dense core that provides top down moisture protection for up to 36 hours. Easy to install with a robust locking system, the floors also resist scratches, stains and indentations for a lifetime of beauty. A wide variety of colors and textures are available in the popular matte, low gloss finish.

ADEX has been recognizing excellence in design since 1988. Designjournalmag.com, the international trade resource for interior designers, architects and facility managers, and the proud sponsor of the ADEX Awards. An anonymous panel of professionals representing a cross section of the design industry conducts all voting for the ADEX Awards. ADEX judges are among the A&D industry's most respected in their respective areas of expertise. The ADEX Award represents the best product and project designs of the year in the opinion of those who matter the most. Each category has potential for three award levels of platinum, gold or silver. Judges award points in several categories for each entry. Total points earned determine each product's score. Minimum scores are needed to qualify for each award level.


About AHF Products

AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people's lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce®, Hartco®, LM Flooring®, Robbins®, HomerWood® and Capella®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,250 dedicated team members. www.AHFProducts.com

For All Media Inquiries:

Contact Michele Zelman at Michele.Zelman@ahfproducts.com