Our Company

Brent Emore leads AHF Products with a clear vision for innovation, customer success, and operational agility. As CEO, he combines strategic insight with deep industry and financial experience to drive sustainable growth.

Brent Emore is CEO of AHF Products, bringing over 20 years of leadership in flooring and building materials. Formerly with Mohawk Industries as CFO and GM, he’s known for aligning financial discipline with strategic growth. Brent is focused on product innovation, U.S. manufacturing, and long-term market leadership in hard surface flooring. He holds an MBA from Emory, a BSBA from Miami University and is a licensed CPA. 

Fun fact: Brent is an avid shoe collector—new pairs often arrive at the office and on his feet.

Jennifer Zimmerman drives commercial strategy at AHF Products, leading growth, brand development, and customer expansion with a strong foundation in legal expertise and business leadership.

Jennifer Zimmerman is Chief Commercial Officer at AHF Products. Since joining as General Counsel during the company’s formation, she has helped double the customer base and grow the brand portfolio to 14. A proven leader in a traditionally male-dominated industry, she brings clarity, legal acumen, and strategic vision to the commercial function.

Fun fact: Ask Jennifer, “What’s your ‘Poison’?” She’s a big ‘80s rock fan—especially Bret Michaels.

Darrell Keeling leads operations at AHF Products with deep industry experience and a focus on performance, process innovation, and supply chain excellence.

Darrell Keeling is COO of Operations at AHF Products, with over 30 years in hardwood, panel, and lumber manufacturing. Formerly COO at Northwest Hardwoods, he has led plant expansions, operational restructuring, and process optimization. He holds a BA in Accountancy from Northern Arizona University and brings a strong balance of analytical focus and strategic execution to AHF’s national operations platform.

Craig Merrill, CFO, leads with vision, precision, and purpose. A growth-focused CFO and global executive, he brings sharp financial acumen that will continue to enhance AHF’s financial objectives, increase value and position the company for long-term success. 

Craig Merrill is a global executive with 35+ years of experience driving growth, transformation, and value creation. As CFO of GCP Applied Technologies, he led a $2.3B sale to Saint-Gobain, doubling market value. Known for scaling teams, leading M&A, and spotting what’s next, Craig thrives in high-stakes, high-impact roles. He’s passionate about market disruption, capital discipline—and the kind of leadership that delivers results.  

Fun fact: In his spare time Craig takes any opportunity to read a good history book related to civilizations or in-depth biographies.

Karen Bradley leads human resources at AHF Products, driving talent strategy, culture alignment, and organizational growth with a focus on people-first leadership.

Karen Bradley, Chief Human Resources Officer at AHF Products, is a founding senior leader who has been instrumental in shaping the organization’s HR function and developing scalable people strategies to support the company’s rapid expansion and multiple acquisitions. She brings HR expertise from roles across manufacturing, tech, and services. Her expertise spans all facets of HR to include talent, compensation and benefits, labor relations, and M&A integration.

Fun fact: As an animal lover (she currently has 5 pets), she learned at an early age how to “hypnotize” rabbits when she had them as pets. Ask her how.

Tim Nieman brings more than three decades of legal and business experience to AHF Products, guiding the company through strategic transactions, legal compliance, and risk management. 

Tim Nieman is General Counsel at AHF Products with over 30 years of legal experience in both private practice and as in-house general counsel. He has led major legal initiatives, including M&A and key real estate transactions. A former General Counsel for a publicly traded company, he also served as past president of the local Association of Corporate Counsel chapter and teaches at Penn State Dickinson Law.

Fun fact: Tim is known for his famously dry sense of humor—no kidding!

John Del Vecchio leads information technology at AHF Products, aligning digital transformation and enterprise strategy with business goals across the organization.

John Del Vecchio is SVP of IT at AHF Products, with over 30 years of experience in technology leadership, John is a seasoned executive specializing in M&A integration, cybersecurity, and enterprise systems. He has successfully led large-scale digital transformation initiatives across the flooring industry, driving innovation and operational excellence. John holds a Doctorate in Cybersecurity Management from Nova Southeastern University and a Master of Science in Information Systems from Drexel University

Fun fact: Pizza is a passion, so naturally, John got a home pizza oven. Now he can turn out a perfect Neapolitan-style pie in 2 minutes — waiting for delivery isn’t an option.