AHF Products Announces Derr Flooring as 2018 Hardwood Distributor of the Year

February 20, 2019

AHF Products is pleased to announce that Derr Flooring has been named the 2018 Hardwood Distributor of the Year.

“This partnership has withstood the test of time, over 100 years, and has flourished thanks to Derr’s thoughtful leadership and a willingness to adapt in an ever-changing marketplace,” said Chris King, Vice President of Sales, AHF Products.

“Our 2018 Wood Distributor of the year has consistently grown their Armstrong and Bruce hardwood business over the last several years,” said King. “Their sales territory was expanded in 2018 and they executed on their plan to grow the Bruce hardwood floor business outside of programed work in both their new and existing territory.”

“With the new and exciting move to AHF Products and a laser focus on hardwood, we are more confident than ever that the hardwood category will grow and offer increased value to the retailer and consumer,” said Rick Holden, Chief Operating Officer, Derr Flooring.

While the Bruce brand and Derr are among the oldest floor covering names in the country – Derr celebrated their centennial anniversary in 2018 as the longest tenured Bruce Distributor in North America – company executives believe age is not the only unique thing going for them. Rather, it’s a mutual commitment to service and quality, which sets them apart.

“The key to our long-term success is carrying quality products from great brands such as Bruce, and supporting our customers,” said Holden, Derr. “In every generation, we have done things that have kept pace with the market and have allowed us to keep moving forward.” Today the business has grown significantly—employing over 150 people, operating six warehouses in four states, and utilizing more than 40 vehicles to deliver material to retailers in New York, New Jersey, Delaware, Pennsylvania and Maryland.

About AHF Products

AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Armstrong Flooring, Homerwood, Capella, T. Morton and Robbins. Headquartered in Lancaster, Pennsylvania with manufacturing operations across the United States, AHF Products employs over 1,700 dedicated team members.

About Derr Flooring Company

Derr Flooring Co. is committed to representing, stocking, and selling the highest quality products in the floor covering industry. As one of the country’s largest hardwood flooring distributors, we represent 40 different brands of hardwood flooring. From traditional red oak, to African Wenge, and from strip to plank, parquet, engineered, and solid wood. Derr Flooring can satisfy any customer’s demands.

About American Industrial Partners

American Industrial Partners is an operationally-oriented private equity firm that makes control investments in industrial businesses serving domestic and global markets. The firm has deep roots in the industrial economy and has been active in private equity investing since 1989. To date, AIP has completed over 90 transactions and currently has $4 billion of assets under management on behalf of leading pension, endowment and financial institutions. For more information on AIP, visit www.americanindustrial.com.