AHF Products Brings American‑Made Flooring and NASCAR Precision to International Builders Show

Febuary 10, 2026

AHF Products is offering builders and pro remodelers a one‑of‑a‑kind experience at the International Builders Show (IBS) with its dedicated hospitality suite, featuring American NASCAR champion Kevin Harvick and interactive opportunities to “race” him in a high‑tech simulator: Kevin Harvick Video Link.

Kevin Harvick is a retired NASCAR champion driver and current FOX Sports broadcaster, famously nicknamed “The Closer.” He won the 2014 NASCAR Cup Series Championship, 60 Cup races, and is recognized as one of NASCAR’s 75 greatest drivers, competing for Richard Childress Racing and Stewart-Haas Racing over a 23-year career.
The AHF Products Hospitality Suite will be open February 17^th– 19^thduring show hours: Hamlin Board Room. WEST BUILDING Level 3, Room W333 at the Orange County Convention Center, Orlando, Florida.
On Wednesday, February 18th, 2026, 1:00 PM – 4:00PM EST, join AHF in a special event including Kevin Harvick. For info click here: Landing Page Link

Meet Kevin Harvick and perhaps have a chance to race in an interactive simulator for a fun, hands-on test of speed and skill
See U.S.-made products up close, including rigid core LVT from AHF Products’ recently acquired Cartersville, Georgia plant
Learn why performance matters long after installation, whether in a home or on the track

The suite highlights AHF Products’ American‑made residential flooring innovations, including hardwood, sheet vinyl, LVT, and its new U.S.-made HDPC® rigid core flooring produced at the Cartersville, Georgia, facility — a strategic addition that strengthens domestic manufacturing and provides builder partners with enhanced supply stability and faster delivery compared to imported alternatives.

“AHF Products is proud to showcase our American‑made flooring in an engaging setting that resonates with our customers,” said Chris King, Senior Vice President of Sales, AHF Products. “Domestic manufacturing delivers real advantages — from reduced lead times and greater supply reliability to quality control that supports professional installs. Our U.S.-made rigid core from Cartersville offers the durability, performance, and logistical benefits that builders value most, backed by AHF Products’ commitment to craftsmanship and service.”

Bringing rigid core flooring production under AHF Products’ direct control enables faster, more flexible delivery of high-quality, U.S.-made products. Builders benefit from:

Product formats including 6 × 24, 12 × 24, 12 × 36, 24 × 48 and others
Wear layer options from 6-mil to 40-mil, core thickness variety, and locking system flexibility
Multiple backing options, including pad and non-slip vinyl
Embossed-in-register and gloss variation technologies
Micro-bevel, painted bevel, and square edge profiles
Advanced A/B film production, high-speed milling, and packing

Quality Homes are Built on Quality Floors

Across generations, from Baby Boomers to Gen Z, 85% of homeowners know the Armstrong Flooring® brand name and associate it with high quality. Armstrong Flooring rigid core floors can take the heat – or cold. They handle 0^oF to 160^oF with no crowning, cupping, or delamination. No acclimation is required – they can be installed in new construction without HVAC, on any level—even in direct sunlight. These rigid core floors are equally at home in single and multi-family spaces. The collection includes true-to-life wood and stone designs. Beautiful high-definition visuals combine with embossed-in-register (EIR) texture for floors with high impact as well as performance.

“Builders want assortments that cover hardwood, including unfinished options, and resilient sheet and rigid core to pivot quickly without delaying schedules,” said King. “Strong trusted consumer brands like Bruce® and Armstrong Flooring and our ‘Made in USA’ positioning help assure home buyers and builders, stabilize builder schedules, and create demand.”

About AHF Products

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, porcelain tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, Crossville®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include AHF Contract™, Armstrong Flooring, Crossville, and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members. www.AHFProducts.com.

All trademarks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved.

Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com