AHF Products Donates $15,000 in Armstrong Flooring Alterna to Support Rebuilding Efforts in Asheville on ABC’s Good Morning America
March 28, 2025
Mountville, Pa., March 28, 2025 – AHF Products, a leading manufacturer of high-quality, hard surface flooring solutions, announced a $15,000 donation of its popular Armstrong Flooring™ Alterna™ engineered tile, to the Rebuilding Hollers Foundation on ABC’s Good Morning America during a live special edition of their broadcast on March 27th. You can view the segment here.
Good Morning America’s special two-hour segment, “Asheville Rising,” focused on the region’s recovery progress and the continuing challenges residents face. Helene, a Category 4 hurricane downgraded to a tropical storm, caused catastrophic flooding, landslides, and widespread damage across the region, and claiming lives in Western North Carolina and across the South.
In partnership with Rebuilding Hollers, AHF Products will provide $15,000 worth of its popular, waterproof, and durable Armstrong Flooring Alterna engineered tiles, which are designed for high-moisture areas like kitchens, bathrooms, and basements. Armstrong Flooring has long been recognized as the #1 name in flooring, and AHF Products is proud to support the foundation’s rebuilding efforts by supplying a product that is both beautiful and practical for those recovering from the storm’s devastation.
“We are truly honored to contribute to the recovery efforts in Asheville. For over a century, the Armstrong Flooring brand has been trusted for high-quality, durable flooring solutions, and it means so much to us to be able to support the Rebuilding Hollers Foundation during this critical time,” said Catherine DelVecchio, Vice President-Marketing, AHF Products. “Our flooring donation is more than just a product—it’s a commitment to helping families rebuild their homes and their lives.”
Armstrong Flooring has been a trusted name in flooring for over 100 years. Alterna tiles, made in the U.S. with global and domestic content, in Kankakee, Illinois, are not only stunning and sophisticated but also offer unparalleled durability and comfort for everyday living. The tiles’ engineered stone construction, featuring more than 75 percent limestone, gives them the look of traditional tile with a more comfortable, forgiving feel underfoot. Alterna is 100% waterproof, scratch-resistant, and designed to withstand the daily wear and tear of family spaces.
For more information on Rebuilding Hollers and to support their efforts, visit rebuildinghollers.org.
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About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville, and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
All trademarks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved. www.ahfproducts.com
Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com