AHF Products Introduces Natural World™ & Basic Wonders™ TimberTru™ Laminate Flooring from Bruce®

August 10, 2021

AHF Products is introducing Natural World™ and Basic Wonders™ TimberTru™ Flooring, two new collections of stylish, affordable laminate floors under the Bruce® brand name.

“Bruce laminate is back,” said Chris King, Vice President-Sales, AHF Products. “We’re seeing synergies across all channels, especially single-family homes. While the SPC/LVT business remains strong, recent import supply chain challenges have created a new opportunity for our laminate which is predominately made in the USA. We’re proud of our winning portfolio, which includes hardwood, SPC and now laminate, but more importantly we’re excited by the support we’ve seen from our customers.”

Style, functionality and affordability are just a few of the reasons why the new Bruce TimberTru floors are right for any home. They offer the realistic looks and textures of real wood floors, plus unparalleled protection against stains, fading, scratches and scuff marks. Both collections are waterproof, highly resistant to wear and tear and built to last. Since the floors are manufactured in the U.S., they are an affordable option over most imports.

NATURAL WORLD | TIMBERTRU FLOORING offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste. These floors will stand up to the challenges of a busy home. The planks are waterproof – with top-down moisture protection for up to 24 hours. The sturdy 12 mm planks feature a durable AC4* rated wear layer – tough enough for light commercial environments. The floors offer quick and easy locking installation.

BASIC WONDERS | TIMBERTRU FLOORING delivers on style and performance at an affordable price. This line also is waterproof and provides top-down moisture protection for up to 24 hours. Durable 8 mm planks feature a tough AC3* rated wear layer in a range of popular colors and realistic textures, also with simple locking installation.

There are virtually no restrictions to where TimberTru can be installed. From basements and bathrooms to great rooms and kitchens, TimberTru flooring works in any area of the home, said King. “A beautiful floor sets the stage for the room of your dreams. RSAs can help their customers know the qualities to consider so they can find the best laminate flooring for their homes.”

Don’t forget the Bruce® hardwood and laminate flooring cleaner, which is specially formulated to clean Bruce hardwood and laminate flooring as well as other unwaxed urethane finished wood floors. It lifts dirt and soil without leaving any film.

* AC stands for “Abrasion Criteria” and it’s the rating system used to test for durability, abrasion and impact resistance of most laminated flooring options. It ranges from AC1 to AC5, but there are some AC6 products in the market as well.

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About AHF Products

AHF Products is the leader in hardwood and vinyl flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing, and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our flooring brands include Bruce®, Hartco®, LM Flooring ®, Robbins®, Capella®, HomerWood®, Autograph™ and tmbr™. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,400 dedicated team members. www.AHFProducts.com

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