AHF Products Reaffirms Commitment to Quality and Stability Amid Changing Tariff Landscape
April 14, 2025
Prices May Increase on Some Products Due to Raw Material Tariffs
Mountville, Pa., April 14, 2025 – AHF Products, one of the largest U.S.-based manufacturers of hard surface flooring, is reaffirming its steadfast commitment to delivering high-quality, reliable products despite ongoing shifts in tariff rates. With a long-standing legacy of domestic manufacturing, the company’s investments in technology, efficiency, and production capacity ensure that customers can rely on AHF Products to navigate market challenges without compromising on quality.
Today, AHF Products manufactures approximately 85% of its flooring domestically, which includes hardwood, resilient floors, and porcelain tile. One hundred percent of its solid hardwood is made in the U.S. Additionally, most of the company’s engineered hardwood products are exempt from tariffs, including the engineered wood produced at AHF’s Cambodia-based factory, which is excluded from any reciprocal tariffs.
“We have invested $40 million in our factories over the last few years to expand our capacity and enhance capabilities, positioning ourselves to meet growing demand,” said Jennifer Zimmerman, Chief Commercial Officer. “With advanced manufacturing technologies and stronger supply chain control, we’re ensuring our customers’ continued success, despite market challenges.”
In line with its vertical integration strategy, AHF Products also acquired two sawmills, further strengthening its domestic supply chain. This move brings a portion of the company’s lumber supply closer to its solid wood manufacturing operations in Beverly, West Virginia, ensuring a more stable and direct sourcing model. With nine additional factories across the U.S., this strategic acquisition reinforces AHF’s commitment to a resilient and reliable manufacturing presence, providing customers with greater stability in the face of global supply chain fluctuations.
This strategic approach helps mitigate cost increases for AHF’s customers. Notably, Crossville® porcelain tile is produced in Tennessee, while vinyl composition tile (VCT), Safety Zone™ and static dissipative tiles (SDT) are made in Kankakee, IL. AHF is the only domestic manufacturer of VCT.
“AHF is uniquely positioned to shield our customers from major shifts in trade and tariff fluctuations, thanks to our two porcelain tile factories in Tennessee and the Armstrong Flooring brand’s legacy of resilient flooring manufacturing in Pennsylvania—a category heavily dependent on imports from Asia. A prime example is our new U.S.-made 4.5mm loose lay LVT, offering a strategic alternative to the many imported competitive products,” said Zimmerman.
Price Hikes Expected on Some Products Due to Raw Material Tariffs
“We want to be transparent about the impact of tariffs on raw materials, which will lead to price adjustments for certain USA made products. This includes some LVT and residential sheet products. While there will be some increase in prices, they will remain significantly more stable and predictable than the sharp spikes expected with imported finished goods such as our Parterre LVT and some of our commercial sheet products,” said Zimmerman.
Zimmerman emphasized AHF’s transparent approach to business: “Our foundation is built on trust, quality, and consistency. By investing millions into our manufacturing footprint, we offer our customers the reliability they need, even in uncertain times. Our domestic manufacturing capabilities reduce reliance on overseas supply chains, helping to shield customers from the potential disruptions caused by exponential tariff-related price increases.”
Zimmerman added, “We are proud of our rich heritage and vertically integrated manufacturing footprint. Our partners and customers can count on us for stability and consistency in an increasingly unpredictable global market.”
For more information about AHF Products please visit www.AHFProducts.com.
About AHF Products
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville, and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
All trademarks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved. www.ahfproducts.com
Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com