AHF Products Spotlighted in Embello’s Living by Design Virtual Showhouse
October 10, 2023
AHF Products, a leading manufacturer of hard surface flooring in North America, has partnered with Embello, Inc., a marketing platform dedicated to the home and design industry, to showcase 12 top designers’ fantasy rooms in its second annual virtual showhouse, Living by Design.
This platform demonstrates what’s new and next in-home design, while highlighting the importance of and beauty of durable, high-performance flooring. In addition to seeing AHF flooring brands, visitors to the virtual showhouse will see brands and products in an array of home categories, including home organization, artwork, landscape, and lighting, and both indoor and outdoor furnishings.
The showhouse is digitally set in a traditional new-build in Brentwood, CA, and can be toured virtually by design professionals and enthusiasts – encouraging accessibility of a traditionally trade-centric event. The 12 strategic designers selected for the project planned, designed, and thoughtfully curated each individual space that comprises the 4-bedroom, 3.5-bath West Coast setting, complete with pool, outdoor dining, and sunroom.
Household names Bobby Berk, known for starring in Queer Eye, and Brigette Romanek, AD100 designer, as well as top-tier designers and influencers such as Marie Flanigan, Will Taylor of Bright Bazaar, Dabito, Camille Styles, Paloma Contreras, Anne Sage, Carmeon Hamilton, Ariel Okin, Don Ricardo Massenburg, and MA Allen, provide a diverse array of design perspectives—and a combined 6.5M+ Instagram followers—to create an exciting, shoppable showcase experience for consumers and industry insiders alike.
The AHF floors featured are:
Laundry Room by Anne Sage – Armstrong Flooring™ Alterna™ Kalla Travertine Engineered Tile in Cream Buff
Dining Room by Carmeon Hamilton – Bruce® America’s Best Choice™ White Oak Solid Hardwood in Dune Trail
Guest Bathroom by Dabito – Bruce® Dundee® Oak Solid Hardwood in Marsh View, Splendid Harmony, and Autumn Forest
Kitchen by Paloma Contreras – Hartco® Prime Harvest™ Oak Engineered Hardwood in Mystic Taupe
Primary Bath and Closet by Brigette Romanek – tmbr® Saddleback™ Maple Engineered Hardwood in River Valley
Great Room by Bobby Berk – LM Flooring® Hermitage™ White Oak Engineered Hardwood in Georgetown
Great Room by Bobby Berk – LM Flooring® Solano™ White Oak Engineered Hardwood in Villier
Primary Bedroom by Marie Flanigan – LM Flooring® The Reserve™ White Oak Engineered Hardwood in Lincoln
The LBDSH lives on its own dedicated website which features an interactive home tour allowing consumers and designers to tour every space in detail. Brought to digital life by 3D visualization experts at YouSee Studio. Consumers can explore and engage by purchasing sponsored products, shopping for sought-after brands, and learning more about trending designers.
To tour the showhouse, visit www.livingbydesignshowhouse.com.
About Living by Design Virtual Showhouse
Founded by Embello, the preeminent influencer marketing platform for the home and design community, the Living by Design Virtual Showhouse calls on a group of celebrated interior designers and influencers to imagine a completely virtual design showcase. The experience is brought to life as a virtual tour with an expert 3D visualization studio by way of amalgamating renderings, floor plan schematics, and products selected by each designer. This first-of-its-kind digital design event allows consumers and designers to engage with a wide variety of home brands with direct path-to-purchase callouts for potential consumers to buy pieces to incorporate into their own design projects. During its impressive inaugural launch in 2022, the showhouse received over 2 million unique visitors. For more information, please visit www.livingbydesignshowhouse.com
About AHF Products
AHF Products is a leading hardsurface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™ and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,000 dedicated team members.
Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All rights reserved.