AHF Products to Acquire U.S. Rigid Core Flooring Plant, Completing Domestic Manufacturing Portfolio
October 8, 2025
Mountville, Pa., October 6, 2025 — AHF Products, a leader in hard surface flooring with over a century of U.S. manufacturing heritage, announced it has received approval from the U.S. Bankruptcy Court for the Northern District of Georgia to acquire the assets of the Wellmade manufacturing facility in Cartersville, Georgia. The acquisition strategically positions AHF as a fully integrated domestic manufacturer across all major hard surface flooring categories, including the fast-growing rigid core segment.
“This is more than an asset purchase—it’s a strategic expansion,” said Brent Emore, CEO of AHF Products. “With rigid core representing approximately 80% of the residential resilient market, this facility completes our domestic manufacturing portfolio and strengthens our leadership as a U.S.-based hard surface flooring manufacturer.”
The Cartersville plant will be wholly owned and operated by AHF, bringing premium U.S.-based rigid core production capabilities under its roof. The facility will be managed to AHF’s high standards, backed by more than 100 years of expertise in resilient and hardwood flooring.
“This plant fills a critical gap in our portfolio,” Emore continued. “It ensures we have domestic manufacturing across all key hard surface categories.”
Jennifer Zimmerman, Chief Commercial Officer, added: “This is a win for the industry and our customers. As part of AHF, the facility will enhance value, increase supply availability, and reinforce our commitment to American manufacturing. Now with 10 facilities nationwide, as well as an engineered wood plant in Cambodia, this acquisition expands our footprint and strengthens our ability to deliver fast, reliable service backed by quality and innovation.”
“Our intent is to maintain continuity for current customers while expanding operations,” said Emore. “We’re proud to welcome this new factory and capabilities into the AHF family.”
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About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville, and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
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Media Contact : Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com