AHF wins best art installation at consocon 2024 for “shining star”
October 22, 2024
Consolidated Flooring, a commercial flooring contractor, hosted its third ConsoCon show recently at Glass House Union Square in New York City where AHF Products® picked up 1st place in the “Flooring as Art” competition for its vibrant and buoyant design paying homage to film icon Marilyn Monroe. The AHF design team was inspired by the contest’s theme of “blurring the line between flooring and fine art” to create a very special display crafted from VCT, LVT and Homogeneous Sheet products.
Dubbed “Shining Star,” the gloriously-colored pop art piece was created by Oxana Dallas, AHF Principal Designer-Commercial, by meticulously puzzling together several different resilient flooring products, including Armstrong Flooring™ Feature™ Tile and Imperial® Texture Vinyl Composition Tile (VCT) and Duo™, Exchange™, Theorem™ and Terra™ Luxury Vinyl Tile (LVT), AHF Contract® Illiad™ and Highlights™ VCT, AHF Products Wall Base, Stair Treads, and Landing Tile. The background is constructed from Armstrong Flooring Medintone® homogenous sheet flooring.
The colors in “Shining Star” flow between vibrant reds, yellows, and pinks to pale and wistful neutrals. The design also incorporated recycled content, such as scraps of wall base material to create the ingénue’s famous cheek mole. The floor art was created by a water-jet process to custom cut materials. This design beautifully demonstrates that virtually anything can be fashioned into an imaginative flooring design.
According to Dallas, flooring, often considered the canvas of interior design, plays a pivotal role in defining the character and ambiance of a space. Beyond its functional aspects, flooring has evolved into an art form, allowing designers to express creativity, style, and personality.
“Beyond the practicality of providing a surface to walk on, flooring is a canvas for artistic expression, a foundation upon which the rest of a space’s decor can thrive!” says Dallas. “It’s not just about choosing the most durable or cost-effective material; it’s about selecting a surface that tells a story and allows you to push the envelope on design.”
Nineteen flooring manufacturers, including AHF Products, showcased a curated selection of products and met with architects and designers from the greater New York City area. Over 300 constituents of the A&D community, real estate owners, and owners’ reps connected with mill reps, executives, and several members of Consolidated Carpet’s sales force.
While many flooring products were unveiled over the summer at the Chicago NeoCon show, though there were also some surprises like AHF’s new take on designing with resilient flooring products, and the company’s exclusive Densified Wood™ Technology being unveiled later this fall for the commercial market under Armstrong TimberTones® and AHF Contract® Architect’s Vision™. Also at NeoCon, debuted the first incarnation of “floor art” in the form of two chic and fashionable “Floorinistas” — Hetta & Tille” — designed by Oxana Dallas and crafted from a rainbow of VCT tiles.
As the 1st place winner in the ConsoCon competition, AHF was awarded $2,000 which the company donated on behalf of Consolidated Carpets to the ALS Association.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
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Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com