Armstrong Flooring™ Lutea Recognized in Good Housekeeping’s 2023 Home Renovation Awards

October 5, 2023

AHF Products, a leading manufacturer of hard surface flooring, is proud to announce that Armstrong Flooring™ Lutea™ was recognized in Good Housekeeping’s 2023 Home Renovation Awards in the Kitchen & Bath All-Stars category. A full list of winners can be found on GoodHousekeeping.com.

“Armstrong Flooring, one of the first names in flooring, is honored to be recognized among the industry’s leading home renovation products by the prestigious Good Housekeeping Institute,” said Jennifer Zimmerman, Chief Commercial Officer, AHF Products. “The Lutea collection strikes the perfect balance between beauty and performance. It features the visual essence of natural hardwood, but it’s impervious to water, extremely durable, and easy-to-care for.”

Lutea is inspired by the design style Japandi, which blends pale, neutral tones from Scandinavia with darker, rich shades popular in Japan. The PARADISE and ZEN collections offer waterproof planks available in a range of wood looks – Birch, Hickory, Oak, and Pine. PARADISE features a 20 mil wearlayer and 11 high-end designs/wide widths; ZEN is a 12 mil wearlayer floor with nine designs.

What makes Lutea different is its strong, solid core that provides incredible dent resistance. Combine that with some of the best warranties on the market and you have a floor that’s made to last. Made with busy households in mind, Lutea stands up to spills, water, and everyday messes. Thanks to a high-performance coating, clean-up is a breeze. In addition to its reinforced core, Lutea features a highly protective finish making it extremely scratch resistant. This combination of dent and scratch resistance ensures the floor will stay beautiful for years to come.

Ideal for residential and multi-family use, Lutea is a great choice for three season rooms or for use in direct sunlight. Lutea’s strength will stand up to the chaos of pets, kids, and the hustle and bustle of a busy home. PARADISE offers a Lifetime Limited Warranty for residential use and a 10-Year Limited Warranty for light commercial use; and ZEN offers a 35-Year Limited Warranty for residential use. All feature an attached pad and easy locking install.

For information on Armstrong Flooring products, visit www.armstrongflooring.com.

About AHF Products

AHF Products is a leading hardsurface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract ® , Armstrong Flooring™ and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,000 dedicated team members. www.AHFProducts.com

Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. Good Housekeeping® is a trademark of Hearst Communications, Inc. All other marks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved.