Armstrong Flooring™ MedinPure® Flooring Wins Prestigious 2024 GOOD DESIGN® Award
Febuary 18, 2025
Leading Flooring Manufacturer Recognized for Excellence in Innovation and Sustainability
Mountville, Pa., February 18, 2025 – AHF Products, a leading manufacturer of hard surface flooring for both residential and commercial markets, proudly announces that Armstrong Flooring™ MedinPure® has been awarded the prestigious 2024 GOOD DESIGN® Award. Sponsored by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, the GOOD DESIGN Award recognizes products that embody outstanding innovation, design excellence, and sustainability.
Founded in Chicago in 1950 by Charles and Ray Eames, Eero Saarinen, and MoMA curator Edgar J. Kaufmann Jr., GOOD DESIGN is internationally recognized as the ultimate, global mark for design excellence worldwide.
GOOD DESIGN is the world’s first and oldest and longest running design prize that honors design achievements in all its disciplines: from product, packaging, communication and service design, architecture, and interior architecture to user interface (UI), user experience (UX), and professional concept.
The award-winning MedinPure is a PVC-free homogeneous sheet flooring solution featuring AHF Products’ proprietary Diamond 10® Technology, offering enhanced traction and durability. Designed with flexibility and environmentally conscious materials, MedinPure is free from ortho-phthalates, halogens, isocyanates, and Red List Chemicals of Concern, making it an ideal choice for healthcare, educational, and other high-traffic environments where performance and sustainability are paramount.
“We are incredibly proud to receive the GOOD DESIGN Award for MedinPure,” said Fred Reitz, Vice President of Commercial at AHF Products. “This award reflects our team’s ongoing dedication to creating flooring solutions that not only meet the evolving needs of our customers but also address the growing demand for sustainable, high-performance products. MedinPure represents the intersection of design-forward aesthetics, environmental responsibility, and superior functionality—qualities that are more important than ever in today’s commercial spaces.”
MedinPure is designed to promote wellbeing through a newly refreshed color palette, including 20 calming shades such as Crème Bruleé, Springtime Green, and Sage Dream, inspired by nature to create serene and healing spaces. These soothing colors enhance wayfinding and provide a cohesive design for a wide variety of environments, from children’s centers and calming waiting areas to educational facilities and healthcare settings.
In addition to its aesthetic appeal, MedinPure is engineered for high-performance. Its homogeneous construction resists abrasion, scratches, and scuffs, ensuring a consistent appearance throughout its life. With a low-maintenance, polish-optional surface, MedinPure meets stringent infection control requirements and is easy to clean and maintain. Its R10 traction rating and no-polish surface make it a safe and practical choice for hospitals, clinics, and assisted living centers.
Since 1950, GOOD DESIGN has been the most globally recognized trademark when it comes to design excellence awarding the latest, most advanced products and designs for their innovation and invention.
In 2024, thousands of submissions were received by the Museum from FORTUNE 500 companies, manufacturers, start-up companies and the world’s most renowned designers and architects from over 56 countries. An international jury of design experts evaluated hundreds of submissions on four key design qualities: product function, aesthetics, ease of use, and responsibility/sustainability.
From a short list of over 4,500 submissions, the entries were then judged on nine criteria, including degree of innovation, functionality, formal quality, ergonomics, durability, ecological compatibility, and symbolic and emotional content. More than 1,200 products were selected across numerous industries including electronics, robotics, kitchen and bath products, household goods and appliances, furniture and lighting, transportation, automotive, medical, personal products, new technologies, floor and wallcovering, fabrics/textiles, architectural building products, and many others. MedinPure was recognized for its ability to combine superior design with sustainability and function, setting a new standard in the flooring industry. For more information on the GOOD DESIGN Awards, please visit gooddesign.org or www.chi-athenaeum.org.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville, and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
GOOD DESIGN® is a trademark of The Chicago Athenaeum. All other trademarks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved. www.ahfproducts.com
Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com