Available at Retail Now: New HydroBlok Genuine Hardwood Flooring from Hartco Delivers Both Waterproof and Antimicrobial Protection

January 18, 2021

AHF Products has introduced HydroBlok™, the 100% waterproof genuine hardwood flooring from Hartco®, which also features Cleantivity™ antimicrobial technology, exclusively available at independent flooring retailers.

Made for everyday life, HydroBlok is a waterproof white oak and hickory engineered hardwood flooring collection infused with proprietary technology that provides top-down moisture protection for up to 36 hours. This innovative three-part system protects against water damage and a proprietary coating on plank ends and edges seals out water to help protect against everyday spills, wet moping or even pet accidents from absorbing into the wood or leaking between planks into the subfloor. These floors can be installed with confidence anywhere, in any room of the home, including kitchens, baths and basements.

HartGuard™ Ultrashield with Cleantivity™ Antimicrobial Technology

Hartco’s breakthrough HartGuard® Ultrashield coating system provides best-in-class protection. The special formulation is infused with an integrated technology to not only provide superior resistance to scratches and stains, but also offers easy cleanability. The Cleantivity™ antimicrobial technology inhibits the growth of bacteria on the floor surface, giving homeowners an added degree of confidence that bacteria will not survive on their hardwood floors and that their home is cleaner and fresher.

HydroBlok is easy to install, with a sturdy locking system. No acclimation time is needed, and the attached IXPE pad is a premium acoustical underlayment made up of sound dampening high-performance cross-linked foam with an overlapping film for extra moisture protection. HydroBlok offers a wide variety of colors and textures in a matte, low gloss finish. Authentic wire-brushed White Oak or hand-scraped Hickory planks feature the enduring style and beauty of real hardwood. This skillfully crafted collection offers a versatile range of colors and is ready to weather the tests of taste and time.

In-store merchandising is designed to ensure that the 100% waterproof feature visually stands out from other competitive displays, and the 10 sku stacker displays includes Cleantivity stickers to bring attention to the floors’ antimicrobial features. For information, visit www.hartco.com.

Abotu AHF Products

AHF Products is the leader in hardwood and vinyl flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our flooring brands include Bruce, Hartco, LM Flooring, Robbins, Capella, HomerWood and Tmbr. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,400 dedicated team members. www.AHFProducts.com