Bruce® Hardwood Receives Award for Innovative Product of the Year

January 23, 2020

Hydropel™ Waterproof Hardwood Flooring by Bruce® captured the coveted distinction of being named one of the “30 Most Innovative Products for 2020” by leading home magazine, Better Homes & Gardens Special Interest Publication, Beautiful Kitchens & Baths magazine, part of the Meredith Corporation’s Luxury Home Design Group. The annual 30 Most Innovative Products listing features Beautiful Kitchens & Baths editors’ top picks for products that combine smart function, seamless style and cutting-edge technology.

Hydropel is a 100% waterproof engineered hardwood flooring infused with proprietary technology to resist water for up to 36 hours so that it can be installed anywhere, in any room of the home. Hydropela> is built with a unique core technology which AHF Products has termed ultra-high density fiberboard. This construction is denser and more water resistant than typical plywood or high density fiberboard cores and helps protect against everyday spills, wet moping or even pet accidents from absorbing into the wood or leaking between planks into the subfloor.

“It is real hardwood from top to bottom – and that’s what consumers truly want in their homes,” said Wendy Booker, Vice President-Marketing and Product Development, AHF Products.

“Being recognized in this product category for kitchen and bath really shows how versatile Hydropel real hardwood flooring is. Our goal is to offer individuals the freedom to make great design choices, knowing they are getting the wood flooring product they really want with the performance they need in high moisture areas like kitchens and baths. There is no need to compromise,” said Booker.

Since hardwood is desired for its beauty and natural good looks, Hydropel by Bruce provides a wide array of design options. Available in oak and hickory, in smooth, scraped, and brushed textures, Hydropel is current with the latest design trends in flooring. It features a low gloss finish and is available in 5-inch planks up to 48-inches long to give consumers extensive design flexibility.

“Innovation is no longer just appreciated but expected by consumers and designers alike, and the industry has answered the call with new products that defy expectations both in terms of style and performance,” said Samantha Hart, Executive Editor of Better Homes and Gardens Beautiful Kitchens & Baths.

The list unveils editors’ picks for their most impressive kitchen and bath design products introduced in the past year. These new products will be featured in the spring issue of Beautiful Kitchens & Baths magazine (on-sale February 7) and in the summer 2020 issue of Traditional Home magazine. The entire list of all 30 products can be found at TraditionalHome.com/30Most.

About Meredith Corporation

Meredith Corporation has been committed to service journalism for 117 years. Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s National Media Group reaches over 180 million unduplicated American consumers every month, including nearly 90 percent of U.S. Millennial women. Meredith is the No. 1 magazine operator in the U.S. and owner of the largest premium content digital network for American consumers. Meredith’s Local Media Group includes 17 television stations, reaching 11 percent of U.S. households.

About AHF Products

AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Hartco, LM Flooring, Robbins, HomerWood and Capella. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,250 dedicated team members. www.AHFProducts.com