Bruce® Hardwood Recognized Among Year’s ’30 Most Innovative Products’

February 5, 2021

The Barnwood Living™ Collection by Mark Bowe, a new line of American-made solid hardwood flooring resulting from a collaboration between Bruce® Flooring and T.V. Host Mark Bowe of Barnwood Builders, has earned the coveted distinction of being named one of the “30 Most Innovative Products for 2021” by leading home magazine, Traditional Home/Beautiful Kitchens & Baths magazine, part of Meredith Corporation’s Luxury Home Design Group. The annual 30 Most Innovative Products listing features Beautiful Kitchens & Baths editors’ top picks for products that combine smart function, seamless style and cutting-edge technology.

“Homeowners continue to gravitate towards farmhouse-inspired designs and are constantly seeking new ways to bring warmth and authenticity to their living spaces. The Barnwood Living collection by Mark Bowe from Bruce delivers the kind of rustic, cozy, lived-in feel homeowners want. The flooring is not only beautiful, but it also tells a story. It’s like bringing a little piece of history into your home,” said Samantha Hart, Executive Editor of Better Homes and Gardens Beautiful Kitchens & Baths.

The Barnwood Living™ collection by Mark Bowe from Bruce celebrates American craftsmanship. Every floor in the collection is crafted with care in West Virginia. The new Barnwood Living Collection is a curated 10 sku collection featuring a vintage, barnwood visual from the #1 name in hardwood, Bruce. The collection includes floors with natural knots and wormholes, pronounced graining, and distinctive markings that add to its unrefined appearance. It embodies an accessible yet faithful approach to an authentic hardwood design that combines Bowe’s barnwood aesthetics with the quality and craftsmanship of Bruce. That’s the story of real American hardwood.

“We are thrilled to be recognized by Beautiful Kitchens & Baths, a respected resource for trustworthy information for consumers on remodeling and building products,” said Wendy Booker, Vice President Marketing & New Product Development, AHF Products. “These floors are not only for craftsmen like Mark, but also for homeowners who appreciate products that are authentic and familiar, that are handcrafted, and create a warm ambience and a unique feeling of ‘home’.”

“The Bruce story is a real American Story. Most of its USA-made products are harvested from the Appalachian Mountains, making Bruce our nation’s leading manufacturer of North American hardwood flooring,” said Mark Bowe. “When something is made in the USA, what often comes to mind is quality—a trusted workforce, precision craftsmanship, premium materials. That’s exactly what you get with the Barnwood Living collection.” The list unveils editors’ picks for their most impressive kitchen and bath design products introduced in the past year. These new products will be featured in the spring issue of Beautiful Kitchens & Baths magazine (on-sale February 5) and in the summer 2020 issue of Traditional Home magazine.

About Meredith Corporation

Meredith Corporation has been committed to service journalism for 117 years. Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s National Media Group reaches over 180 million unduplicated American consumers every month, including nearly 90 percent of U.S. Millennial women. Meredith is the No. 1 magazine operator in the U.S. and owner of the largest premium content digital network for American consumers. Meredith’s Local Media Group includes 17 television stations, reaching 11 percent of U.S. households.

About AHF Products

AHF Products is the leader in hardwood and vinyl flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our flooring brands include Bruce, Hartco, LM Flooring, Robbins, Capella, HomerWood and Tmbr. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,400 dedicated team members. www.AHFProducts.com