Crossville® Introduces Rural Retreat™, a New Wood-Look Porcelain Collection Designed for Home Interiors, with Commercial Quality Performance
Febuary 14, 2025
U.S.-Made Rural Retreat Can be Used Both Inside & Outside
Crossville, TN, February 14 – Crossville® is introducing its first line of wood-look porcelain tiles created especially for residential interiors and exteriors. The elegant, organic beautyof American-made Rural Retreat™ is inspired by the timelessness of “live sawn” natural white oak, enhanced by the commercial-quality and durability of porcelain.
“Our goal with Rural Retreat was simple: create a wood-look tile collection that not only delivers high-end design but also meets the practical needs of residential customers,” said Scott Jones, Director of Product Management at Crossville. “We knew to stand out in today’s competitive residential market, we had to offer exceptional value—premium design, commercial performance, outstanding functionality, and competitive pricing. Rural Retreat achieves all of that.”
Perfectly Crafted for Every Space
Rural Retreat strikes the perfect balance between aesthetics and performance. The collection showcases the highly sought-after “live sawn” white oak visual, which features tight, vertical grains. In real wood, “live sawn” refers to the center cut of the log, offering a unique character that’s typically very expensive in hardwood flooring—but with Rural Retreat, this stunning visual comes at an affordable price, all while offering the durability of porcelain.
“We wanted to bring something fresh to the wood-look tile market,” explained Jones. “With advancements in technology, we’re now able to replicate not only the visual of real wood but also the some of the character—things like very subtle chatter and saw marks—that you would see in “live sawn” planks.”
A Seamless Transition from Inside to Out
One of the standout features of Rural Retreat is its versatility. The tiles are not only ideal for interior spaces like kitchens and living rooms but are also designed for exterior applications—making them perfect for creating cohesive indoor-outdoor living environments. Thanks to a unique exterior finish, often available in Crossville’s commercial lines, Rural Retreat offers unmatched durability for outdoor spaces as well.
“Unlike traditional wood or wood-look LVT, which can’t be used outdoors, Rural Retreat brings the same aesthetic appeal of natural wood to patios, outdoor kitchens, entryways, and other areas where enhanced traction is needed,” said Jones. “This indoor-outdoor adaptability is a huge advantage for our customers.”
Rural Retreat combines the beauty of wood with the practical benefits of porcelain—offering high durability, water resistance, and low maintenance. With five stunning colors, the collection includes generous 8” x 48” planks, ideal for creating expansive, seamless designs in both residential and commercial spaces. To complement the planks, Rural Retreat also offers cove base and bullnose trim, plus two mosaic options, giving designers endless possibilities.
Sustainably Made in the USA
Proudly handcrafted in Crossville, Tennessee, Rural Retreat is an eco-friendly and sustainable option. With its Green Squared certification, the collection meets the highest standards for environmental responsibility. It also benefits from quick lead times, reducing transportation costs and ensuring a predictable pricing structure.
“By manufacturing in the U.S., we’re not only ensuring a faster turnaround time but also giving our customers greater confidence in the availability of the product,” Jones added. “It’s a smarter, more reliable choice for any project.”
Whether enhancing a high-traffic interior or creating a seamless flow to an outdoor retreat, Rural Retreat offers the perfect combination of beauty, durability, and sustainability—all with the commercial-grade performance that only Crossville can provide.
For information on this new collection, please visit www.Crossvilleinc.com.
LINK TO HI-RES IMAGES: https://spaces.hightail.com/space/wBkvSPOrNi.
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About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, porcelain tile and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, Crossville®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include AHF Contract™, Armstrong Flooring™, Crossville® and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members. www.AHFProducts.com.
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Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com