PARTERRE ADDS COMMERCIAL HARDWOOD TO ITS LINEUP OF A&D FLOORING

October 26, 2021

Parterre®, a brand of AHF Products, introduces three new commercial engineered hardwood flooring lines for the architecture and design community: Wooded Habitat™, Nurtured™ and Deeply Rooted™, giving customers one point of contact for both hardwood and luxury vinyl products for the contract market.

The new commercial engineered hardwood flooring blends strength and resiliency with classic beauty and sophistication. The line features a variety of white oak, northern red oak, hickory, maple and birch hardwood products.

“This offering is all about creating unique looks that can add interest to any commercial space,” said Brian Parker, Vice President-Product Management, AHF Products. “Natural wood can carry the motif and experience of the entire establishment. The right wood flooring is an authentic and critical component of engaging spaces that designers want customers to remember.”

Hardwood is the perfect complement to the brand’s existing LVT collections, so customers can find all their flooring solutions in one place. For example, a beautiful white oak can be installed in the lobby of a healthcare facility with LVT in patient rooms. Or a classic hickory wood floor can be paired with one of Parterre’s 5mm QuickTrack Loose Lay products. Just like LVT products, engineered hardwood flooring is an ideal solution for practically any industry, including high-end retail, hospitality and corporate spaces. It’s an especially good choice for multi-family homes and the lobbies of hotels, restaurants and healthcare facilities looking to make that lasting impression.

Wood floors are inherently durable, and some of the new Parterre wood offerings feature the exclusive Densitek™ core. Made up of layers, engineered hardwood with Densitek™ core is constructed with a 100% natural wood veneer top, Densitek™ core and 100% wood bottom. Densitek™ core is an engineered wood composite material created by compressing real wood fibers. It is more dense and less porous than solid wood or wood veneer, offering greater dent resistance, dimensional stability and moisture resistance. Best of all, while performance is improved across-the-board, it does not change the floor’s visuals or textures in any way.

The new commercial collections are:

The Deeply Rooted Collection features eight SKUs in varying natural shades of white oak, including soft whites and beiges to neutral grays and browns. The Deeply Rooted white oak products are either 7½ inches or 9 inches wide with a minimum length of 15.7 inches and a maximum of either 75.6 or 86.6 inches. The variations in width and length will depend on the specific SKU. Many of the options in this collection feature a wire-brushed texture; customers can also choose from low-gloss or matte finishes depending on the desired aesthetic.
The Nurtured collection features a total of eight SKUs that include white oak, red oak and hickory. Choose from any of the beige, white, gray and brown tones to add depth and dimension to offices, lobbies and multi-family spaces. The white oak and hickory products are 7½ inches wide with a minimum length of 15.7 inches and a maximum length of 75.6 inches. The red oak products are 6½ inches wide with a minimum length of 10 inches and a maximum length of 60 inches. Affordable yet sophisticated, this collection features a mix of beautiful textures. Designers can select a smooth and traditional look or can choose from a variety of wire brushed, textured finishes.
Wooded Habitat is ideal for practically any space, especially multi-family environments. All Wooded Habitat products are manufactured in the United States. An affordable, artistic flooring solution, Wooded Habitat features a total of eight SKUs that include maple, birch and hickory. The colors range from light and modern to darker and more traditional tones. Designers can combine a few different SKUs for the same space since the colors flow easily from one to another. All Wooded Habitat products are 6½ inches wide with a minimum length of 10 inches and a maximum length of 60 inches.

Parterre engineered hardwood floors are easy to maintain and feature a low gloss, high-performance urethane coating with aluminum oxide with lasting durability. Clean by sweeping or vacuuming and use hardwood and laminate floor cleaner as needed. Choose from floating, glue down or staple methods for installation.

Parterre commercial engineered hardwood collections are FloorScore® certified for compliance with indoor air quality emissions. The products are compliant with the U.S. Lacey Act, which is a conservation law that prohibits illegal practices when it comes to wildlife, fish and plants. They are also TSCA Title VI compliant, which is the federal regulation that mandates the reduction of formaldehyde in certain wood products. Parterre products may be eligible for Leadership in Energy and Environmental Design (LEED) credits.

“Take your corporate office to the next level by adding high-end, high-value white oak to your boardroom or the CEO’s office. Bring eye-catching design and sophistication to niche retail stores and boutique hotel lobbies — anywhere you want clients and customers to take notice,” said Parker.

For additional information, visit www.parterreflooring.com.

About AHF Products

AHF Products is the leader in hardwood and vinyl flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing, and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our flooring brands include Bruce®, Hartco®, LM Flooring ®, Robbins®, Capella®, HomerWood®, Autograph™ and tmbr™. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,400 dedicated team members. www.AHFProducts.com