AHF Products Completes Purchase of U.S. Rigid Core Flooring Manufacturing Facility
November 7, 2025
Mountville, Pa., November 7, 2025 — AHF Products announced today it has completed the purchase of the former Wellmade manufacturing facility in Cartersville, Georgia.
Headquartered in Mountville, Pennsylvania, AHF Products is a leader in hard surface flooring solutions, with strong growth across residential and commercial, resilient, hardwood, and porcelain categories. With this acquisition, the company now operates 12 manufacturing facilities—11 in the U.S. and one in Cambodia—and four U.S. distribution centers, serving customers through dealers, home centers and distributors.
“This purchase is important to AHF as it completes our portfolio of hard surface flooring and our network of domestic manufacturing,” said CEO Brent Emore. “We have seen incredible growth since AHF’s inception in 2019, and we are thrilled to be adding these state-of-the-art manufacturing lines under our portfolio of iconic brands including Bruce® and Armstrong Flooring®.”
The Armstrong Flooring brand’s legacy in resilient flooring began in 1908 with the manufacturing of linoleum and evolved to dominate the vinyl market. Known for innovation, durability, and mass-market appeal, the brand has long served both residential and commercial sectors.
The acquisition supports AHF’s commitment to American manufacturing. Its U.S. facilities produce resilient sheet, VCT, LVT, solid and engineered hardwood, and porcelain tile, reinforcing domestic production capabilities while supporting American jobs and communities.
“Our number one priority will be operating this factory with the same focus on quality, safety, customer service and stewardship that defines AHF, and it will immediately be fully integrated into our network—with our systems, our commitment to transparency and our legacy of excellence,” said Jennifer Zimmerman, Chief Commercial Officer.
Bringing rigid core flooring production under AHF’s direct control enables faster, more flexible delivery of high-quality, U.S.-made products. “Our customers are asking for faster lead times, reduced inventory risks, and dependable service, all of which we can now deliver at scale from within the U.S.,” Zimmerman added.
Facility Capabilities
The 328,000-square-foot plant features advanced automation and rigid core production capabilities. It offers:
• Product formats including 6″ x 24″, 12″ x 24″, 12″ x 36″, 24″ x 48″, and others
• Wear layer options from 6 mil to 40 mil
• Core thickness variety and locking system flexibility
• Multiple backing options, including pad and non-slip vinyl
• Embossed-in-register and gloss variation technologies
• Micro-bevel, painted bevel, and square edge profiles
• A/B film production, high-speed milling, and packing
These capabilities support production for both AHF’s brands and strategic partners. With lead times of approximately 40–45 days, the facility offers logistical and financial advantages over imports, including reduced inventory requirements, faster product launches, and avoidance of freight volatility, tariffs, and port delays.
“Our goal is to reinforce the strength and value of our trusted brand names—powered by our U.S. manufacturing strength,” said Zimmerman. “We will also be able to serve as an OEM supplier for new customers’ needs. We will continue to produce product assortment and brands of current customers and develop new product assortments under the AHF brand portfolio including Bruce, Armstrong Flooring and Robbins® to name a few.”
“The message is clear,” said Emore. “We are open for business—ready to serve this largest flooring category with quality, flexibility, and confidence and we have the capacity to answer the needs of customers through our portfolio of iconic brands or private labels.”
Breakdown of AHF Products’ key purchases:
• November 2025: AHF Products acquired Cartersville, Ga., rigid core manufacturing facility.
• April 2024: AHF Products acquired two sawmills from Allegheny Wood Products to secure a consistent lumber supply for its solid hardwood manufacturing operations.
• October 2023: AHF Products purchased certain assets of Crossville Inc., expanding into the tile category.
• July 2022: AHF Products closed the purchase of certain assets of Armstrong Flooring, including three U.S. manufacturing facilities.
• August 2021: AHF Products acquired American OEM Wood Floors, a hardwood flooring manufacturer.
• January 2021: AHF Products acquired Parterre, accelerating its entry into the commercial flooring segment.
• July 2019: AHF Products acquired LM Flooring, allowing it to enter the higher value engineered product market.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville, and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
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Media Contact : Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com