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AHF Takes Customers on a Road Trip Across America at Surfaces 2024

January 3, 2024

AHF Products® is thrilled to announce its newly imagined exhibit space for the International Surfaces Show, January 24-26, 2024, at the Mandalay Bay Convention Center in Las Vegas, booth #2447. The new custom designed booth will highlight the company’s 15 leading flooring brands, spanning all hard surface categories, including hardwood, resilient, TimberTru® (laminate) as well as porcelain and ceramic tile, and accessories.

“AHF Products is leaning into our position as a hard surface powerhouse. We are a comprehensive, one-stop-shop for all commercial and residential flooring needs. No other flooring manufacturer can offer what we do – product innovation, impeccable service, the industry’s strongest distributor network, all backed by the industry’s most iconic and trusted brands,” said President & CEO Brian Carson.

The booth theme is reflective of AHF’s journey as a company, which is celebrating its five year anniversary at Surfaces. With five acquisitions in less than five years, AHF has significantly increased its product and service offerings for both the residential and commercial markets and has built a world-class organization while continuing to invest in state-of-the-art manufacturing facilities. AHF acquired LM Flooring® in 2019, followed by the Parterre® and American OEM™ brands in 2021 and then the iconic Armstrong Flooring™ brand in 2022. The Crossville asset purchase is the latest for AHF Products as it continues to grow both organically and through acquisitions, continuing a strategy of serving its customers through sought-after products, outstanding service, and innovation. All AHF brands epitomize unparalleled excellence.

“AHF is the expert in hard surface solutions and can support customers like no one else. Our combined service model is designed to better accommodate the time to delivery and installation,” added Jeff Sommer, director, integrated marketing & digital engagement. “The booth tells the AHF story of serving our customers with sought-after products, outstanding service, and innovation. Discover the journey of our company’s rich history at Surfaces 2024.”

The booth also is designed to emulate the old-fashioned family road trip, highlighting AHF distributors across the country as well as the many varieties of flooring products popular coast to coast, in different markets and different construction categories.

On January 24 and January 25, real estate consultants and twin sisters Leslie Davis and Lyndsay Lamb of the hit HGTV series “Unsellable Houses” will be present to meet AHF booth visitors for selfies and autographs. Like AHF, their fun, informative, and inspirational series is entering its 5th season, and the twins plan to incorporate some of AHF’s products into the houses they makeover and sell. In addition to their popular TV series, Lyndsay and Leslie own Lamb & Co. which provides design and consultation in Snohomish, Washington. AHF products, including Robbins® hardwood, laminate and LVT, will be offered at this retail location.

At Surfaces 2024, AHF also will host a distributor cocktail party in its booth on Wednesday, January 24, with NASCAR great Kevin Harvick on hand. As the fastest, most dominant, and most consistent driver in the NASCAR Cup Series, Harvick has won 37 races and 25 poles and captured the 2014 NASCAR Cup Series championship. With 60 career NASCAR Cup Series victories, Harvick is ninth on the all-time Cup Series win list.

America Was Built on our Floors™

AHF brands service the residential and commercial markets. Some are well over a century old, including Bruce® in 1886 and Armstrong Flooring™ in 1860. The brands that have the strongest staying power have equities that have withstood the test of time.

“Our investment in new brands, products and capabilities—both organically and through acquisitions— has fueled our growth and have been a key driver in expanding both our reach and product offerings to provide our customers with industry-leading commercial and residential products, including hardwood, resilient and laminate,” said Carson. “Our ongoing commitment is to create products that bring more value to our customers across different categories, all of which will be showcased at Surfaces.”

“Our formula for success is simple – stick to our core business, stay true to our values, and adapt to ever-evolving market conditions and customer demands. The customer is the driving force behind everything we do — how we approach product development, our focus on innovation, marketing and merchandising as well as the tools we use to communicate to retail how to competitively win in the marketplace,” said Chris King, Vice President-Sales.

This aggressive expansion strategy has resulted in programs and new product offerings that provide greater marketing flexibility for AHF Products’ customers while affording the company equal flexibility in its go-to-market strategies across competing channels and end-use segments. In short, that means AHF Products has just the right product for our partners regardless of the market segments they serve,” added King.

Headquartered in Mountville, Pennsylvania, with the acquisition of the Crossville assets, AHF now operates 10 facilities – 9 in the U.S. and one in Cambodia – and has grown to approximately 3,000 employees.

About AHF Products

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™, tmbr.®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™, Parterre®, Crossville® and Crossville Studios™. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All other marks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved.

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